Unless otherwise stated below, providing your personal data is neither legally nor contractually required, nor is it necessary for entering into a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other indication is made in the following processing operations.

“Personal data” means any information relating to an identified or identifiable natural person.

Server Log Files

You can visit our websites without providing any personal information.

Each time you access our website, usage data is transmitted to us or our web host/IT service provider by your internet browser and stored in protocol files (so-called server log files). The data stored includes, for example, the name of the page accessed, the date and time of retrieval, the IP address, the amount of data transferred, and the requesting provider. Processing is based on Art. 6 (1) (f) GDPR, on the basis of our overriding legitimate interest in ensuring the smooth operation of our website and to improve our offering. Your data may be transferred, among other places, to Canada. An adequacy decision by the EU Commission exists for data transfers to Canada.

Contact

Controller

You may contact us at any time. The contact details of the controller responsible for data processing can be found in our imprint.

Initiated Contact by E-Mail

If you contact us by e-mail on a voluntary basis for business purposes, we collect your personal data (name, e-mail address, message content) only to the extent provided by you. Processing serves to handle and answer your inquiry.

• If the contact serves to perform pre-contractual measures (e.g., advice on purchase interest, preparation of an offer) or concerns an existing contract between you and us, processing is based on Art. 6 (1) (b) GDPR.
• Otherwise, processing is based on Art. 6 (1) (f) GDPR, on the basis of our overriding legitimate interest in handling and responding to your inquiry. In this case, you have the right to object at any time, for reasons arising from your particular situation, to processing of personal data concerning you based on Art. 6 (1) (f) GDPR.

We use your e-mail address only to process your request. Your data will be deleted after statutory retention periods, unless you have consented to further processing and use.

Contact Form

When you use our contact form, we collect your personal data (name, e-mail address, message content) only to the extent provided by you. Processing serves the purpose of making contact.

• If the contact serves to perform pre-contractual measures (e.g., advice on purchase interest, preparation of an offer) or concerns an existing contract between you and us, processing is based on Art. 6 (1) (b) GDPR.
• Otherwise, processing is based on Art. 6 (1) (f) GDPR, on the basis of our overriding legitimate interest in handling and responding to your inquiry. In this case, you have the right to object at any time, for reasons arising from your particular situation, to processing of personal data concerning you based on Art. 6 (1) (f) GDPR.

We use your e-mail address only to process your request. Your data will be deleted after statutory retention periods, unless you have consented to further processing and use.

Orders

Collection, Processing, and Transfer of Personal Data for Orders

When ordering, we collect and process your personal data only insofar as this is necessary to fulfill and process your order and to handle your inquiries. Providing data is necessary for contract formation; failure to provide it means no contract can be concluded. Processing is based on Art. 6 (1) (b) GDPR and is necessary for the performance of a contract with you.

We may transfer your data to the shipping companies, payment service providers, order processing service providers, and IT service providers you select. In all cases, we strictly observe legal requirements and limit data transfer to a minimum.

Your data may be transferred, among other places, to Canada. An adequacy decision by the EU Commission exists for data transfers to Canada.

Reviews & Advertising

Data Collection for Writing a Comment

When commenting on an article or post, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. Processing serves to enable commenting and display comments. By submitting the comment, you consent to processing of the data you transmit. Processing is based on Art. 6 (1) (a) GDPR with your consent. You can revoke consent at any time by notifying us; this does not affect the lawfulness of processing based on consent before its withdrawal. Your personal data will then be deleted. Only the name you provide will be published with your comment.

Use of E-Mail Address for Newsletter Distribution

We use your e-mail address for our own advertising newsletter distribution, only if you have expressly consented. Processing is based on Art. 6 (1) (a) GDPR with your consent. You can withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe via the link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Your data is passed to a newsletter service provider under a data-processing agreement. No further third-party transfers occur.

Use of E-Mail Address for Direct Advertising

We use your e-mail address obtained through the sale of goods or services to send advertising for our own similar goods or services, unless you have objected. Providing the e-mail address is necessary for contract formation; without it, no contract can be concluded. Processing is based on Art. 6 (1) (f) GDPR on the basis of our overriding legitimate interest in direct advertising. You may object to this use at any time by notifying us. Contact details for objections are in the imprint, or you can use the link in the advertising e-mail. There are no costs beyond basic transmission charges.

Shipping & Inventory Management

Transfer of E-Mail Address to Carrier for Shipping Status

We forward your e-mail address to the carrier to inform you by e-mail about shipping status, if you expressly consented during ordering. Processing is based on Art. 6 (1) (a) GDPR with your consent. You can revoke consent at any time by notifying us or the carrier; this does not affect the lawfulness of processing based on consent before its withdrawal.

Use of External Inventory Management System

We use an external inventory management system under a data-processing agreement. Your personal data collected during ordering are forwarded to the carrier.

Payment Service Providers & Credit Checks

Use of PayPal

All PayPal transactions are subject to the PayPal Privacy Policy at:

https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of PayPal Express

We offer PayPal Express. To integrate this service, PayPal collects and processes data (e.g., IP address, device type, operating system, browser type, device location), possibly via cookies. Processing is based on § 15 (3) 1 TMG and Art. 6 (1) (f) GDPR on the basis of our overriding legitimate interest in offering customer-friendly payment methods. You can object to processing for reasons arising from your particular situation at any time.

Selecting and using PayPal Express transmits necessary payment data to PayPal to fulfill the contract. Processing is based on Art. 6 (1) (b) GDPR. More details:

www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS

Use of Amazon Payments

We offer Amazon Payments. Amazon collects data (e.g., IP address, device, OS, browser, device location), possibly via cookies. Processing is based on § 15 (3) 1 TMG and Art. 6 (1) (f) GDPR on the basis of our overriding legitimate interest in offering various payment options. You can object at any time for reasons arising from your particular situation.

Using Amazon Payments transmits necessary payment data to Amazon. Processing is based on Art. 6 (1) (b) GDPR. More details:

https://pay.amazon.com/de/help/201212490

Use of Klarna Payment Options

To offer Klarna payment options, we transmit personal data (e.g., contact and order data) to Klarna so that Klarna can assess and tailor the payment options to your needs. General information: https://www.klarna.com/de/. Klarna processes your data under its privacy policy:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy

Cookies

Our website uses cookies—small text files stored in your browser. Cookies enable unique browser identification on repeat visits.

You have full control over cookies via your browser settings; you can be notified before cookies are set, decide which to accept, block storage, or delete cookies. Please note that blocking cookies may impair website functionality.

For guidance on managing cookies in popular browsers, see:

• Chrome: https://support.google.com/accounts/answer/61416?hl=de
• Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
• Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
• Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically Necessary Cookies

Unless stated otherwise, we use only technically necessary cookies to make our offer more user-friendly, effective, and secure, and to recognize your browser across page changes. Processing is based on § 15 (3) 1 TMG and Art. 6 (1) (f) GDPR on the basis of our overriding legitimate interest in ensuring optimal website functionality and a user-friendly experience. You may object at any time for reasons arising from your particular situation.

Use of GDPR Legal Cookie (Consent Management)

We use a consent-management tool to obtain and document consents for data processing (especially cookies) and to enable you to revoke consent. Data processed may include anonymized IP address, date and time of consent, URL, random encrypted key, and consent status. No other third-party transfers occur. Processing is based on Art. 6 (1) (c) GDPR to fulfill legal obligations. More at:

https://gdpr-legal-cookie.com/pages/terms-conditions

https://gdpr-legal-cookie.com/pages/datenschutzerklarung

Analytics, Advertising Tracking & Communication

Use of Google Analytics

We use Google Analytics by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA, USA). For users in the EEA or Switzerland, Google Ireland Limited is the responsible party. Google processes data for website analysis, marketing, and advertising. Collected information may include IP address, visit time, click path, browser/device info, pages visited, referrer URL, location, purchase activity. IP addresses are not merged with other Google data. Google uses cookies, browser web storage, and tracking pixels; data are generally transferred to and stored on Google servers in the USA. No adequacy decision exists for the USA; transfers rely on Standard Contractual Clauses: https://policies.google.com/privacy/frameworks. Both Google and U.S. authorities may access the data; Google may link it with other data it holds. IP anonymization is enabled—only a truncated IP is sent within the EEA.

Processing is based on § 15 (3) 1 TMG and Art. 6 (1) (f) GDPR on the basis of our overriding legitimate interest in tailored website design. You may object at any time. To block data collection, install the browser add-on: https://tools.google.com/dlpage/gaoptout?hl=de or set an opt-out cookie. More:

https://www.google.com/analytics/terms/de.html

https://www.google.de/intl/de/policies/

https://policies.google.com/technologies/cookies?hl=de

Use of Facebook Pixel (“Custom Audiences”)

We use Facebook’s “Custom Audiences” remarketing by Facebook Ireland Limited. We and Facebook are joint controllers under a joint-processing agreement: https://www.facebook.com/legal/controller_addendum. We handle GDPR information duties, security, and breach notifications; Facebook enables data-subject rights and service security.

The pixel establishes a direct connection to Facebook servers when you visit our site, transmitting visited pages. Facebook links this to your Facebook account to show you interest-based ads. Data may be transferred to the USA under Standard Contractual Clauses: https://www.facebook.com/legal/EU_data_transfer_addendum.

Processing is based on § 15 (3) 1 TMG and Art. 6 (1) (f) GDPR on the basis of our overriding legitimate interest in targeted advertising. You may object at any time by deactivating “Custom Audiences”: https://www.facebook.com/settings/?tab=ads

Use of Google Ads Conversion Tracking

We use Google Ads conversion tracking by Google LLC. For users in the EEA or Switzerland, Google Ireland Limited is responsible. A cookie is placed when you click a Google ad; if you visit certain pages before it expires, we and Google know an ad led you to the page. Cookies do not contain personal data. Conversion data help compile statistics; no personal identification is possible. Cookies are valid for a limited time. Data may be transferred to the USA under Standard Contractual Clauses: https://policies.google.com/privacy/frameworks.

Processing is based on § 15 (3) 1 TMG and Art. 6 (1) (f) GDPR on the basis of our overriding legitimate interest in targeted advertising. You may disable personalized ads in your Google ad settings: https://support.google.com/ads/answer/2662922?hl=de or opt out of third-party cookies via the Network Advertising Initiative: https://www.networkadvertising.org/choices/

Use of Google AdSense

We use Google AdSense by Google LLC. For EEA/Switzerland users, Google Ireland Limited is responsible. AdSense serves personalized display ads using cookies; data may be transferred to the USA under Standard Contractual Clauses: https://policies.google.com/privacy/frameworks. Google may share data with third parties where legally required or under service agreements, but will not link your IP with other data.

Processing is based on § 15 (3) 1 TMG and Art. 6 (1) (f) GDPR on the basis of our overriding legitimate interest in targeted advertising. You may disable cookies via the Google plug-in: https://support.google.com/ads/answer/7395996?hl=de or opt out via the Network Advertising Initiative: https://www.networkadvertising.org/choices/

More:

https://www.google.com/policies/technologies/ads/

https://www.google.de/policies/privacy/

Use of Google Remarketing & “Similar Audiences”

We use Google’s remarketing and “Similar Audiences” by Google LLC. For EEA/Switzerland users, Google Ireland Limited is responsible. The service analyzes visitor behavior and interests via cookies; no personal data are stored. When you later visit another site in Google’s Display Network, you may see ads based on previously viewed products. Data may be transferred to the USA under Standard Contractual Clauses: https://policies.google.com/privacy/frameworks.

Processing is based on § 15 (3) 1 TMG and Art. 6 (1) (f) GDPR on the basis of our overriding legitimate interest in targeted advertising. You may disable cookies via the Google plug-in: https://support.google.com/ads/answer/7395996?hl=de or opt out via the Network Advertising Initiative: https://www.networkadvertising.org/choices/

More:

https://www.google.com/privacy/ads/

Use of Live Chat System tawk.to

We use the tawk.to live-chat system by tawk.to Inc. Data processed include anonymized data for analytics; pseudonymous user profiles may be created via cookies to recognize your browser. Data are not used to identify you personally without separate consent. Data may be transferred to the USA.

Processing is based on § 15 (3) 1 TMG and Art. 6 (1) (f) GDPR on the basis of our overriding legitimate interest in direct customer communication. You may prevent cookie storage via your browser settings, though site functionality may be impaired.

Plug-ins and Miscellaneous

Use of Google reCAPTCHA

We use Google’s reCAPTCHA service to distinguish human input from automated misuse. Your input, IP address, and any other data required for reCAPTCHA are transmitted to Google and processed—primarily within the EU, but possibly also in the USA under Standard Contractual Clauses: https://policies.google.com/privacy/frameworks.

Processing is based on Art. 6 (1) (f) GDPR on the basis of our legitimate interest in protecting our website from automated abuse. You may object at any time.

More:

https://www.google.com/recaptcha/intro/android.html

https://www.google.com/privacy

Data Subject Rights & Retention Periods

Retention Period

After complete contract fulfillment, data are retained for the duration of the warranty period and thereafter in compliance with statutory, especially tax and commercial, retention periods, then deleted unless you have consented to further processing and use.

Rights of the Data Subject

Under the statutory conditions, you have the following rights under Art. 15 to 20 GDPR: access, rectification, erasure, restriction of processing, and data portability. You also have the right under Art. 21 (1) GDPR to object to processing based on Art. 6 (1) (f) GDPR and to processing for direct advertising purposes.

Right to Lodge a Complaint

Under Art. 77 GDPR, you may lodge a complaint with a supervisory authority if you believe that processing of your personal data is unlawful.

Right to Object

If processing is based on our legitimate interest under Art. 6 (1) (f) GDPR, you may object at any time, with effect for the future, for reasons arising from your particular situation. After a successful objection, processing will cease unless we can demonstrate compelling legitimate grounds that override your interests, or processing serves to assert, exercise, or defend legal claims. For direct advertising, processing will cease immediately after objection.

Last updated: October 27, 2020